One possibility: Google creates a fully independent subsidiary that bids on AdSense auctions with a goal of turning a profit by reselling the slots they buy. Th

One possibility: Google creates a fully independent subsidiary that bids on AdSense auctions with a goal of turning a profit by reselling the slots they buy. This might make sense if Google sees large inefficiencies in the ad market that are being taken advantage of by third party resellers, at the expense of their customers. It’s not a great look, but it could be done in a way that is aboveboard from a legal standpoint.