Similarly, I lost interest when I clicked a link to another of the author's posts talking about the FTC declining to sue Google in 2012 and it treated the claim

Similarly, I lost interest when I clicked a link to another of the author's posts talking about the FTC declining to sue Google in 2012 and it treated the claims of Yelp as gospel for proof of Google's anticompetitive behaviour. Yelp like to paint Google as the bogeyman because it distracts from the fact that Yelp hasn't changed in a decade and the product, well, sucks. The core claim here seems to be that Google is giving itself preferential pricing on impressions. Maybe that's.true? It's not clear to me what the effect of that is. I would've liked more detail about that and less grandstanding on the evils of Google, honestly.