3 ms·
Their cheating is exactly as you think it is, but the last example is not how this market works. It's a second price auction, so after 10 other bidders the high
by t0mas88 6y ago
Their cheating is exactly as you think it is, but the last example is not how this market works. It's a second price auction, so after 10 other bidders the highest bid is $1 it wouldn't matter whether you bid $1.50 or $10, you would always pay $1.01
But the rest of it is true, Google has access to the data on all sides and is abusing it. The acquisition of DoubleClick should have never been approved and the earlier we break them up the better.
- marketingtech 6y agoFacebook uses a second price auction. Google does not. https://www.adexchanger.com/online-advertising/google-switches-to-first-price-auction/ https://www.adexchanger.com/online-advertising/google-switch...
- Pils 6y ago> Google isn’t abandoning second-price auctions for products where it controls the end-to-end buying experience. YouTube, Google Search, AdSense for Search and other Google properties will continue to use second-price auctions.
- manigandham 6y agoGoogle owned properties are not being discussed here; they aren't exposed externally and therefore have no external data to collect.