Sure DFP isn't where the money is, but on the buy side Google is abusing their monopoly and data in every way they can. The simplest example is that Google deci

Sure DFP isn't where the money is, but on the buy side Google is abusing their monopoly and data in every way they can. The simplest example is that Google decided on privacy grounds to restrict access to the raw logs from all other ad-tech (typically running on AWS), while at the same time launching a new product called Ads Data Hub in Google Cloud where you can actually access all that data. If it was really about privacy they wouldn't use the data at all. The whole privacy thing is bullshit, they've just found yet another way to give themselves an advantage on the ad market. Google has lost their "don't be evil" thing many years ago. Now they're just a global privacy disaster that's abusing their monopoly in ways that even Microsoft in the old days wouldn't dare.