> I don't remember a Bank losing the data that "Henry likes donkey sex shows". Loosing, no but they sell it constantly. That’s the most offensive part of the C

> I don't remember a Bank losing the data that "Henry likes donkey sex shows". Loosing, no but they sell it constantly. That’s the most offensive part of the Cambridge Analytica scandal: personally identifiable, politically relevant information like what you describe was and is still sold at scale, but no one is going after the companies selling it because of that bogeyman. Facebook was blamed for something that Experian buys from credit card companies and sells to political consultants, for something that the Post office sells to political parties. Edit: Specifically, in the US, Cambridge Analytica (and every similar company) uses credit data to know your car model; they use Post office data to know which magazines you subscribe to and they match that through your name and address to your voter record to have party affiliation and participation. Guess what arguments would resonate with a Republican voter, subscribed to _Guns & Ammos_ and still paying for his Ford F150? I know that from having personally discussed with CA Data scientist about their models. If you want details, check the Netflix documentary "The Big Leak" at exactly 1:00:00, you‘ll see Brittany Murphy showing the screen of her laptop, with a list of all the databases they used, with sources and exact numbers. It clearly says that Facebook data was scraped (it’s either public information, like data from Ads audience network or voluntarily shared information like people clicking on pages and apps controlled by CA); the other databases were purchased.