They're both quite awful but one thing that really irks me is that on the Apple Store, every search for something first shows a result from a competitor product

They're both quite awful but one thing that really irks me is that on the Apple Store, every search for something first shows a result from a competitor product. Search for WhatsApp? First result is an ad for Twitter and WhatsApp is the second result, half hidden (on an iPhone SE). Search for my bank? First result is another bank. Firefox? First result is Chrome. Doctolib (the app for taking covid vaccination appointments in France, and the main doctors appointment service in general)? Another one that's probably more or less a scam. Google Maps? You get an ad for Coyote. It wouldn't be so bad if the ads didn't look almost exactly like real search results, and if the actual results were not hidden below the bottom of the screen. The general quality of apps on the Google Play Store might be worse, but this behaviour never happens there. When you look for an app name, you get that app and not one of their competitors that paid more.