> Google is an integrated part of “Big Ad” If you view the market through only this lens it becomes very easy for partisan interests (e.g. Brave, just as much

> Google is an integrated part of “Big Ad” If you view the market through only this lens it becomes very easy for partisan interests (e.g. Brave, just as much an advertising company as Google) to trick you. Google is notable for how disintegrated it is from the rest of the ad business, between its technology monopolies and vertical integrations.