There are ways to measure picture quality in unbiased way. I think this put it nicely: "However, it is important to emphasize that with calibration we use indu

There are ways to measure picture quality in unbiased way. I think this put it nicely: "However, it is important to emphasize that with calibration we use industry standards as goals. When a TV is told to reproduce a certain shade of purple, it must produce exactly this color. Nothing else. It is not up to the manufacturer to interpret or “improve”, which unfortunately is a common misconception about picture reproduction." From: https://www.flatpanelshd.com/focus.php?subaction=showfull&id=1229335089 https://www.flatpanelshd.com/focus.php?subaction=showfull&id...