The reason non-tracking ads pay less is that tracking ads are now the norm. If standards/laws were implemented to protect privacy and block such tracking, conte

The reason non-tracking ads pay less is that tracking ads are now the norm. If standards/laws were implemented to protect privacy and block such tracking, content providers (if they are so inclined) would make as much money with non-tracking ads as they do now with tracking, since there would be no invasive competition. Your daily paper didn't have a list of your interests yet succeeded in making money through advertising. Why can't they now?