If you're not an influencer, you'll have to invest in marketing. Growing with established players (e.g. Shopware, WordPress etc.) is a good start because you ca

If you're not an influencer, you'll have to invest in marketing. Growing with established players (e.g. Shopware, WordPress etc.) is a good start because you can leverage existing channels in an existing market. Of course there a are lot people playing that game and some you'll compete with have really low labour costs and copy every idea that's able to grow an audience. If you're trying to conquer a mainstream / trend market via bootstrapping - just don't do it. You won't be able to compete with VC funded companies. Targeting low price mass markets? You'll likely drown in marketing costs before getting anywhere. As long as you don't have some unfair marketing advantage (your best friend is Pewdiepie), you best bet is to find a niche B2B problem in a "big enough" market and solve that.