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How this is actually going to go -- people will find out in x months/years that it's fairly easy to create a cohort of 1, if you do enough filtering. The only i
by hardwaresofton 6y ago
How this is actually going to go -- people will find out in x months/years that it's fairly easy to create a cohort of 1, if you do enough filtering. The only issue is that now it's ostensibly outside of the scope of GDPR.
It's already happened with facebook targeting[0], imagine how much more specific the information at Google is.
[0]: https://medium.com/@MichaelH_3009/sniper-targeting-on-facebook-how-to-target-one-specific-person-with-super-targeted-ads-515ba6e068f6 https://medium.com/@MichaelH_3009/sniper-targeting-on-facebo...