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The issue with FLoC is it based on a false premise. Advertising can be successful without needing to build a tracking profile on a person as they traverse mult
by roody15 6y ago
The issue with FLoC is it based on a false premise. Advertising can be successful without needing to build a tracking profile on a person as they traverse multiple websites.
For example if I visit a website that follows trends in computer hardware... advertisers may pay to put ads in this site to PC parts, etc. If I visit a site about popular camping locations.. advertisers can purchase ads that are relevant to camping,gear, travel etc.
The very idea that we need a tracking identity that monitors and identifies behavior from site to site is ridiculous.
- dillondoyle 6y agoThat retargeting goes away with many of the changes that are being pushed
- ocdtrekkie 6y agoIt's based on a lie, but it's also a lie that's entirely fundamental to Google's existence: The reason Google is the giant it is is because of the delusion you need user tracking and that only Google has enough user data to do it well. If you get rid of user tracking, anyone or their brother can sell ads, and then why deal with Google?
- krisdol 6y agoThis is called contextual advertising, fyi.
- charcircuit 6y agoIf you were right Google would not have personalized ads enabled by default.