I’d add to this that, from the perspective of a manager or the sales team, the opportunity cost of a feature request is almost always zero, while the opportunit

I’d add to this that, from the perspective of a manager or the sales team, the opportunity cost of a feature request is almost always zero, while the opportunity cost to the team implementing it can be huge. The best features are ones where the requester has skin in the game. How often have I said “yes I can do B, but then you won’t get A” - suddenly, B becomes a lot less important.