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Too many folks commenting here seem to think that FLoC doesn't compromise privacy, when it is yet another bit of differentiation that can be used to fingerprint
by dleslie 6y ago
Too many folks commenting here seem to think that FLoC doesn't compromise privacy, when it is yet another bit of differentiation that can be used to fingerprint a browser.
It's a particularly granular one, as well, placing users into manageable cohorts of only a few dozen thousands in size, or so is claimed.
Combine FLoC with a handful of other fingerprint bits and you can track an individual.
- bagacrap 6y agodon't users move between cohorts with some frequency?
- ekimekim 6y agoBrowser fingerprinting is besides the point here. The whole reason they want to fingerprint you is to build up an advertising profile. FLoC cuts out the middleman by giving every single site you visit access to the proceeds of the cross-site tracking. It's like saying "There's too many cameras pointed at my house, so instead I'm going to start publically streaming my life 24/7".
- dleslie 6y agoThere's a third option: we outlaw surveillance, or we smash the cameras.