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Your question assumes that transparent, behavior-based, cross-site user interest tracking is somehow essential functionality for the web and we just have to fin
by bww 5y ago
Your question assumes that transparent, behavior-based, cross-site user interest tracking is somehow essential functionality for the web and we just have to find the right way to do it.
I think most people who are criticizing FLoC would challenge the idea that this class of functionality needs to or should exist at all.
- gerash 5y agoContent creators want to get paid as much as anyone else and it's either through direct payment by the consumers or by embedding advertisement in their content. All this FloC, third party cookies, etc. are efforts to make that advertisement route more efficient. So my question is what are the critics proposing instead? Get rid of ads and just ask the audience to pay per view or make everything a subscription? Not paying content creators (ad blocking) is certainly not a sustainable alternative.
- hackerfromthefu 5y agoSimple advertisements like billboards. One image, no stalker tracking, no global user profiles, no malware, and no animation or movement. Advertising was effective as an image or text that shows the reader a value proposition. What we have these days is stalkers and information rapists pretending to be advertisers.
- totony 5y agoThe reason non-tracking ads pay less is that tracking ads are now the norm. If standards/laws were implemented to protect privacy and block such tracking, content providers (if they are so inclined) would make as much money with non-tracking ads as they do now with tracking, since there would be no invasive competition. Your daily paper didn't have a list of your interests yet succeeded in making money through advertising. Why can't they now?