The best way I would explain it is the following: In (way old skool) Eddie Murphy's "Raw" (http://www.imdb.com/title/tt0092948/ http://www.imdb.com/title/tt0092

The best way I would explain it is the following: In (way old skool) Eddie Murphy's "Raw" (http://www.imdb.com/title/tt0092948/ http://www.imdb.com/title/tt0092948/)... he talks about growing up wanting to eat a Big Mac at McDonalds. Yet, his mom refuses to take him there and keeps making him bologna sandwiches to save money. It's the same thing, she says! He cries and cries. He wants his McDonalds! It's just not the same as a homemade sandwich, he blurts back! His mom, of course, was optimizing on the wrong variable. She never get's the difference between the homemade sandwhich and McDonalds. You can tell that Eddie Murphy is quite bitter at the whole thing. Anyway, I never seemed to have forgotten that story when I think about good vs. bad marketing.