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> Big Ad (aka. Google and its ilk) So to be clear, "Big Ad" is like, dentsu, Publicis, Omnicom, etc. Companies that don't show up on HN much (but do ultimately
by morelisp 6y ago
> Big Ad (aka. Google and its ilk)
So to be clear, "Big Ad" is like, dentsu, Publicis, Omnicom, etc. Companies that don't show up on HN much (but do ultimately buy the services which pay a ton of HNer's salaries).
They don't like Google very much, but Google owns a ton of space to put ads on, lots of first-party traffic with interesting properties, and more accurate targeting models than most other companies combined. So they have to work together. Real Big Ad would all rather keep the third-party cookie and not have to deal with FLoC, because they know they're already trapped in dealing with Google based on market demands, and FLoC will give Google even more forceful technical leverage.
- mikl 6y agoGoogle is an integrated part of “Big Ad”, they’re the largest advertising company in the world. And now they’re using their ownership of the most popular browser to sneakily install FLoC on their unwitting user’s machines.
- morelisp 6y ago> Google is an integrated part of “Big Ad” If you view the market through only this lens it becomes very easy for partisan interests (e.g. Brave, just as much an advertising company as Google) to trick you. Google is notable for how disintegrated it is from the rest of the ad business, between its technology monopolies and vertical integrations.