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So, FLoC is a mechanism for facilitating your being targeted by commercial propaganda, but not as accurate/personalized as other mechanisms by Google, Amazon an
by einpoklum 6y ago
So, FLoC is a mechanism for facilitating your being targeted by commercial propaganda, but not as accurate/personalized as other mechanisms by Google, Amazon and others. Am I getting it right?
But - if the regular, more accurate/personalized, mechanisms work in Chromium - why use the less-accurate ones?
- notriddle 6y ago1. The more accurate ones require a cookie banner. 2. The more accurate ones are going away.
- kmundnic 6y agoThis post might give some answers [1]. FL is a machine-learning framework where models can be trained while keeping users' data on their device rather than sending it to a server. [1] https://ai.googleblog.com/2017/04/federated-learning-collaborative.html https://ai.googleblog.com/2017/04/federated-learning-collabo...
- jcampbell1 6y agoBecause Chrome’s competitors have all gotten rid of 3rd party cookies for privacy reasons, and Chrome wants to launch and claim the same feature but not damage the ad business.