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I don’t think that’s the real goal. The real goal is to remove cookies so that compares other than google cannot use them for tracking. Then google uses FLOC as
by bobbylarrybobby 6y ago
I don’t think that’s the real goal. The real goal is to remove cookies so that compares other than google cannot use them for tracking. Then google uses FLOC as a substitute; they’re the only ones who can use FLOC so it works out great for them.
- dataflow 6y agoI suspect as much, but I'm trying to see if that's just speculation or if it's a conclusion I can reach given other factors.
- morelisp 6y agoGoogle (and a small number of other companies, notably Facebook and Amazon) are also able to continue "traditional" profiling due to their extensive first-party traffic / backend integrations. If FLoC goes as they plan, there will be less tracking overall, but the tracking there is will be considerably more centralized, less technically transparent, and cement incumbent market advantages. (All totally coincidental unfortunate side-effects of Google's concern for your privacy.)
- jefftk 6y ago> they’re the only ones who can use FLOC It is available to everyone: cohort = await document.interestCohort(); See https://github.com/WICG/floc https://github.com/WICG/floc (Disclosure: I work for Google, speaking only for myself)
- kevin_thibedeau 6y agoGreat news. So how to I create my own set of cohorts?
- KirillPanov 6y ago...crickets...
- jefftk 6y agoThe cohorts are created automatically by the browser, so that users with similar browsing histories group together. Everyone has equal access to them, through document.interestCohort. What do you mean, create your own?