No one is arguing we should abandon rule of law for some abstract notion of "fairness". We're having a public debate about whether this behavior is fair. If we

No one is arguing we should abandon rule of law for some abstract notion of "fairness". We're having a public debate about whether this behavior is fair. If we decide it isn't, then the next step is legislation to correct the problem (or Google doing so voluntarily). No one is going to directly enforce an ambiguous notion of fairness on Google.