The no personal domain is antithetical to the stated purpose of building your own brand. And given that this is a new site, with no Twitter presence and no alre

The no personal domain is antithetical to the stated purpose of building your own brand. And given that this is a new site, with no Twitter presence and no already well known person behind it (that I could find), it’s silly to say you’ll get anything out of the “SEO tailwind” they allegedly already have.