Yes it could of course be all kinds of things. Men could post more about pizza and women more about groceries, men could post more about Nvidia and women about

Yes it could of course be all kinds of things. Men could post more about pizza and women more about groceries, men could post more about Nvidia and women about Netflix. But that's not where my beef is. This is certainly not "excluding women" because it is just as much "excluding men" for some jobs, where "excluding" means "less likely to show the ad to" (we don't even get to know how much less likely, could be ppm for all we know) and "men" and "women" are interchangeable wherefore the "women" in the headline is irrelevant, distracting and (I must assume) willfully misleading.