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Demographic statistical reductions are the exact same thing as stereotypes, so of course they're going to be biased. As long as we keep using statistical reduct
by beaconstudios 6y ago
Demographic statistical reductions are the exact same thing as stereotypes, so of course they're going to be biased. As long as we keep using statistical reductions to predict individual behaviour they're going to continue to be wrong for the individual, sometimes in offensive ways. If you want predictive ads that work for the individual, if eg. women are 70% of teachers then 70% of teacher job ads will still go to women, but men who want to teach and women who don't want to will no longer receive those ads as they're not part of their individual profile.