>Ten years ago Apple wasn't running ads about privacy and they were working on building out the App Store. Steve did https://www.youtube.com/watch?v=39iKLwlUq

>Ten years ago Apple wasn't running ads about privacy and they were working on building out the App Store. Steve did https://www.youtube.com/watch?v=39iKLwlUqBo https://www.youtube.com/watch?v=39iKLwlUqBo >Privacy means people know what they're signing up for, in plain English and repeatedly >I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you're going to do with their data I think the issue was that Apple bungled IDFA by not making in opt-in initially and now are trying to correct their mistakes. Apple was vilified 10 years ago for this stance, but at the end of the day they were right with their opt-in view on tracking and how pervasive silicon valley was going to become with collecting data.