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I could very well argue that ad sellers are trying to die on the hill where they try to track their users for increasingly better ad-targeting to the point wher
by tareqak 6y ago
I could very well argue that ad sellers are trying to die on the hill where they try to track their users for increasingly better ad-targeting to the point where some instances of that targeting becomes downright scary and/or illegal.
- izacus 6y agoAccording to the articles I've read, this will actually decrease the quality of targeting in exchange for keeping the data locally. Is that wrong?
- Macha 6y agoYou're assuming this is also responsible for the decrease in targeting quality. Apple and Mozilla have implemented similar anti-tracking changes in ITP and ETP without a similar compensatory system like FLoC and GDPR enforcement is slowly moving into gear hence Google's redesigned consent dialog after their latest fine which puts making an ad tracking decision on the front page. What advertisers have is going away, whether FLoC gets implemented or not, FLoC is Google throwing the advertising industry a bone so they don't get accused of anti-competitive behaviour by implementing rules in their OS and browser businesses that will affect them less due to all their first party users when customer and regulatory pressure forces them into following Apple
- tareqak 6y agoHow about not tracking users period? Billboard ads and street ads are still things advertisers buy even though they cannot track individuals.