There are plenty of other components in a bike besides the drivetrain where shimano doesn't dominate at all (frame, fork, shock, wheels, tyres, brakes, dropper

There are plenty of other components in a bike besides the drivetrain where shimano doesn't dominate at all (frame, fork, shock, wheels, tyres, brakes, dropper posts, ...). On MTBs SRAM has bigger market share even in the drivetrain compartment.