That's true. In fact that describes their whole business model. The point that I took away from the article is that Apple hardware cannot be easily imitated. T

That's true. In fact that describes their whole business model. The point that I took away from the article is that Apple hardware cannot be easily imitated. They've really innovated in this space. I haven't seen a laptop like the Macbook Pro or Air. I haven't seen a phone quite like the iPhone 4, or even a music player anything close to the iPod touch. I think this hardware knowhow is easily underestimated. Apple really are like BMW or Rolex.