The purpose of search engines is filtering content to give you what you want. I think this is fairly noncontroversial. What is controversial is whether "what

The purpose of search engines is filtering content to give you what you want. I think this is fairly noncontroversial. What is controversial is whether "what I asked for" is a better approximation of that, or whether "what Google's model of me indicates I really want" is a better approximation. I can't say which one wins for you, right now; but it's clear that this hinges on the accuracy of the model--which is one reason privacy and usability are at odds.