This isn't new. Brands frequently have different names in different countries due to connotations. Characters in books and films get renamed when they cross bor

This isn't new. Brands frequently have different names in different countries due to connotations. Characters in books and films get renamed when they cross borders. Cloact was renamed to Reagent due to people associating it with cloaca. I seem to remember another project that was renamed due to it's connotations in Spanish but I can't find it now. While it was never renamed, GIMPs name has drawn objectors since well before 2016. The only reason this is a big deal instead of routine like those is the current backlash against "PC culture" or "SJW"s.