The question is will the consumer buy into any new TLD's? Seems to me that this is in part just a mechanism for ICANN to setup new revenues for all concerned.

The question is will the consumer buy into any new TLD's? Seems to me that this is in part just a mechanism for ICANN to setup new revenues for all concerned. And let's not forget with search engines trying to make you, the average consumer, forget about TLD's altogether it seems a battle is shaping between TLD's and the search engines.