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One early Adobe exec explicitly spoke of pirates as building product mindshare and as sales funnel. Couldn’t find those quotes, but did see the concepts have be
by smcnally 6y ago
One early Adobe exec explicitly spoke of pirates as building product mindshare and as sales funnel. Couldn’t find those quotes, but did see the concepts have been researched and codified:
> Based on research conducted by Microsoft, Adobe and Disney … 83 percent of all pirates in mature markets are opportunistic and legally-inclined and will pay for software.
https://www.cleverbridge.com/corporate/software-pirates-your-most-qualified-sales-leads/ https://www.cleverbridge.com/corporate/software-pirates-your...