This was my thinking as well. But actually, looking at Wikipedia, it appears there was work on a Hypercard 3.0, which added a bunch of features and turned Hype

This was my thinking as well. But actually, looking at Wikipedia, it appears there was work on a Hypercard 3.0, which added a bunch of features and turned Hypercard stacks into a special kind of Quicktime movie. It was demoed as alpha quality and never finished... which sounds pretty much exactly like nearly all other Apple products at the time! Smart people doing cool stuff with little direction under bad management, unable to get the cool stuff out the door. And arguably by the return of Jobs, the ship had sailed. There was no way Hypercard was going to take over the world after the introduction of Windows 95 and WWW, that was clear to anyone. I wish it had, though.