It's embrace and extinguish. From the articles linked it's almost as if half of Spotify went "yes! Finally we'll have the power to reign that monster in, and s

It's embrace and extinguish. From the articles linked it's almost as if half of Spotify went "yes! Finally we'll have the power to reign that monster in, and silence him. We'll make him our PC puppet! Muhahahaha" I think it's new. It was intended as a business deal, but the activist-firsts are seeing their chance to silence an enemy.