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Remember BBM? That was what BlackBerry tried as a last ditch effort. They believed that people would stay in their ecosystem so they could keep BBM. What they
by 908B64B197 6y ago
Remember BBM?
That was what BlackBerry tried as a last ditch effort. They believed that people would stay in their ecosystem so they could keep BBM.
What they failed to understand that the real professional users were all on Bloomberg Chat, the one platform where the people who matters are. And teenagers didn't care for BBM: As soon as one of their friends got an iPhone, they had to ditch it for Messenger or WhatsApp anyways.
- nikau 6y agoNot sure this theory holds water. Corporate use was the bread and butter of blackberries because the BES server provided end to end encryption. This was separate to consumer blackberries where the encryption keys were manged by blackberry themselves (BIS). blackberries were replaced replaced by iphone and android devices once similar encryption was available, and was pushed even harder once BYOD was viable with its associated cost savings.
- 908B64B197 6y agoEven before BYOD, I remember hedge funds giving out iPhones for their employees. Was a signaling move since everyone wanted one.