I bet they've noticed 'more time spent on the page' since they added interesting stories to those recipes! "When I was little, Grandma did this and that and bl

I bet they've noticed 'more time spent on the page' since they added interesting stories to those recipes! "When I was little, Grandma did this and that and blah blah blah". Of course, the time spent is cursing, and skimming and hunting to find useful info. No one is finding the story interesting, but it looks good on metrics? I wonder if the above is accurate or not.