And yet, consumers love Amazon, e.g. https://www.foxbusiness.com/technology/amazon-favorable-tech-brand-survey https://www.foxbusiness.com/technology/amazon-fa

And yet, consumers love Amazon, e.g. https://www.foxbusiness.com/technology/amazon-favorable-tech-brand-survey https://www.foxbusiness.com/technology/amazon-favorable-tech.... The meme "Amazon is a dumpster fire of counterfeit goods and fake reviews" is popular around here, but I don't think it has much impact/traction with John/Jane MainStreet. Maybe it would if it was better-known? But I think if folks found counterfeit goods or fake reviews to be a huge problem they would go back to Debenhams/Walmart. But by revealed preferences, we can tell they prefer the value prop of Amazon.