In a lot of cases, I am not sure what the "pressure" actually is. Why do CEOs or other corporate employees care at all about the noise made by activists on Twit

In a lot of cases, I am not sure what the "pressure" actually is. Why do CEOs or other corporate employees care at all about the noise made by activists on Twitter or small numbers of employee activists? Why not just ignore them and move on? I feel like there would be no real impact and that they're unnecessarily caving into demands from progressive activists regularly. In doing so, these corporations are alienating center-left, center, and right customers as well as tilting the scales of our politics. This is especially true for highly influential companies that control information like Twitter, Facebook, and Google.