A project I was involved with (Reagent) changed it's name from Cloact because it made people think of cloaca. Companies very commonly change brand and product n

A project I was involved with (Reagent) changed it's name from Cloact because it made people think of cloaca. Companies very commonly change brand and product names when selling in different countries due to connotations arising from the name in the native tongue. Similarly books and movies will rename characters for the same purpose. I guess the question is, why shouldn't the Coq project think about this kind of thing?