This is the same story for every media creation tool, which goes hand in hand with advances in technology. Editing audio used to require all kinds of expensive

This is the same story for every media creation tool, which goes hand in hand with advances in technology. Editing audio used to require all kinds of expensive hardware and software, now you can get the basics done (and sometimes a lot more) with Bandlab and Garageband on your phone. Same story with putting printed words on paper, video creation, etc. There are a couple of interesting things about Canva, though. First, it's a VC funded startup so the motivation behind it is not just ease of use, it's profitable exit - probably by Adobe. This does not give me confidence that Canva will work for me 2, 3, or 5 years down the road when someone screws up the M&A or deliberately sinks the acquired product. Second, Canva hits that non-designer quadrant and new use cases mentioned in TFA pretty well, but it is not useful for many advanced use cases. I use Canva every week for my own business, but I also depend on a paid subscription to Adobe Acrobat to do things with PDFs that free tools can't match or can't do well.