(disclaimer: I do this for a living) First, what is the purpose of the feedback? NPS and similar are old-school corporate CYA tactics. Today you can look at th

(disclaimer: I do this for a living) First, what is the purpose of the feedback? NPS and similar are old-school corporate CYA tactics. Today you can look at the attributions for referrals and work with what people do not just say. For improvement (e.g. you want to increase on-boarding completion rate) you need behavioural interviews. Here are my latest channels: hubspot, email, intercom, inapp. Why I chose one or the other was determined by target audience (who I want to gather info from) + relevance (how close to the moment I want to find out about can I get) + tech capabilities (what is possible technically speaking). Prior to this decision there was extensive behavioural mapping and profiling. It is the only way you can get quality responses, as user feedback is mostly qualitative. Let me know if I can help