You nailed it. There wasn't some machiavellian plan at work, it's just that HyperCard was not a killer app, and not something that would help a struggling 90s-

You nailed it. There wasn't some machiavellian plan at work, it's just that HyperCard was not a killer app, and not something that would help a struggling 90s-era Apple. It was one of many cool concept apps that came out of the early PC-era, and although it personally captured my 10-year-old imagination like no other, from a business perspective it never achieved the prominence or practicality of your FileMaker Pros and Microsoft Accesses. Also, Steve Jobs wasn't even at Apple for the critical phase of HyperCard's life cycle. By the time he returned in 1997 there had been no meaningful investment in HyperCard for many years, and it's lack of a native networking paradigm meant that even if Apple had thrown their weight behind it, it would not have been possible to catch up to the web which was already well past critical mass at that point.