What is interesting is that the article left out Adobe XD, which is their product that should be competing with Figma or Sketch. I've tried to use it a few time

What is interesting is that the article left out Adobe XD, which is their product that should be competing with Figma or Sketch. I've tried to use it a few times, and well, honestly, it doesn't measure up (it could be that I'm stuck on the bottom of the learning curve, but that's a problem, too). Tools like Figma, Canva and Sketch are enabling workflows where all that integration doesn't matter. For example, I'm not going to take a bunch of UI prototypes and polish the audio with Audition or bitmap edit with Photoshop. Finally, tools like Affinity, Da Vinci and so on are showing that smaller budgets focused on specific workflows can deliver a competitive product. I have a Creative Cloud subscription. I also bought Affinity. Why? Because Designer and Publisher save my team time vs. Adobe. And that includes import and export. We're not a print design house, so all the print specific tooling doesn't really matter in our all-digital, made for the screen, RGB world.