From a purely marketing perspective, non-standard top-level domains (heretofore referred to NG AOL keywords) are a problem. If I see an ad for http://cameras.ca

From a purely marketing perspective, non-standard top-level domains (heretofore referred to NG AOL keywords) are a problem. If I see an ad for http://cameras.canon http://cameras.canon, I'm not sure I recognize that as a URL. If your email address is joe@sony.electronics, I'm not sure people are going to understand it. Oddly, if it were just three character gTLDs, I think people would be fine by it. Still, I want .local. That way I can break every Mac on the planet all at once.