Don't I know it. Even now I can see a headline and know it will have a quote from the founder of the company I used to work for without even opening the article

Don't I know it. Even now I can see a headline and know it will have a quote from the founder of the company I used to work for without even opening the article. Most likely the whole article was written by their PR firm, maybe with a couple of stats dragged out of the DB to add authenticity.