You are doing it right. A big problem is that companies are new to having engineering/design/social/digital/whatever teams and do not have much in the way of ca

You are doing it right. A big problem is that companies are new to having engineering/design/social/digital/whatever teams and do not have much in the way of career tracks in place. So what happens is that you get hired as a software engineer (or some other techy title) and get stuck because there's no upward mobility since no one has taken the time to outline career paths in the org chart for these new roles. This is compounded by the fact that upper management is usually filled with non-tech people who haven't a clue as to what to do with these newfangled roles.