I haven't downloaded the demo, but Splink, ELK, SumoLogic, whatever, and even visualisation tools like PowerBI, Tableau, Grafana, etc. are all complicated and n

I haven't downloaded the demo, but Splink, ELK, SumoLogic, whatever, and even visualisation tools like PowerBI, Tableau, Grafana, etc. are all complicated and need a lot of effort to setup and learn. A lot of businesses rely on excel for their data, just like they rely on outlook for a CRM. There is probably a market for a solution which runs on your desktop without too much fuss, and sits somewhere between excel and big data.