> Why not just pronounce it differently in English I think because most people won't. They'll go for the most obvious pronunciation. Especially as there's a

> Why not just pronounce it differently in English I think because most people won't. They'll go for the most obvious pronunciation. Especially as there's a brand called Le Coq Sportif, which has a pretty well known pronunciation. First exposure to names of languages, libraries, etc. is often written on a screen - and so it could well be years before anyone actually speaks the word, but they have the pronunciation in their head, and that tends to stick.