Although, native apps will likely always perform better, I think this is a step in the direction for small companies and startups that don't have the resources

Although, native apps will likely always perform better, I think this is a step in the direction for small companies and startups that don't have the resources to build and support mobile applications for all platforms. As mobile platforms continue to evolve and change rapidly, the task continues to get more complex. Since Adobe has the resources and a strong vested interest in securing a future for their Flash ecosystem, it will be very interesting to see how their tools evolve over time. The market opportunity for tools supporting write once, run anywhere mobile apps as well as tools for HTML5, Canvas, SVG and WebGL development is clearly growing and Adobe is one of the few companies capable of delivering this on a large scale. The question now is ... will they do it?