This entire argument is simply without merit. Google is, and always has been, a filter. If I type in "Barack Obama", it will not show me links about The Green

This entire argument is simply without merit. Google is, and always has been, a filter. If I type in "Barack Obama", it will not show me links about The Green Bay Packers NFL team. This is not because Google is conspiring to keep me from reading about the Green Bay Packers. It is because it is most likely that I am not looking for Packers links and will not click. The general idea is that Google starts with every single piece of content on the internet and filters to get the content it thinks I am looking for. Now, this article complains that Google is flawed because it will more likely show some MSNBC over Fox News, or vice versa. The implication here is that you never click on Fox News when it is presented. Because if you did click on Fox News and its ilk from time to time, Google wouldn't start filtering it in the first place. The problem isn't that the search engine creates the "bubble", it is that the user does! So if the scenario presented in this article offends you, then start changing your behavior and browsing more diverse sites. Otherwise, don't blame Google for noting that you hang out in a very narrow corner of the internet, and presenting you links from that corner. It's just doing its job correctly in that case.