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I don't understand the problem you are solving. Usually when this is the case it also means you don't really know what problem you are solving. You haven't pla
by polote 6y ago
I don't understand the problem you are solving. Usually when this is the case it also means you don't really know what problem you are solving.
You haven't planned to reach out to people to sell your software so I guess you are targeting individual people, and not ceo or cto who don't have time.
So you have two problems, you have not figure out what is your target audience and who you are selling to
Take a paper and list real world use cases that are ideal for your product. It should take a few days. Figure out who has this kind of use case, among those people who is really wanting to improve the way they are solving it. And finally where they gather. Then go on popular saas website and try to understand how companies are positioning themselves. There are mostly two ways of communicating. Either you talk about your product either you talk about your vision.
The fact that people that you talk to don't get it doesn't mean they don't get it, it means you don't know how to explain what you do, whether or not you have a product won't make them change their mind about it. If you have trouble communicating the values you will also have trouble communicating the values on the website and throughout the product. So spend a few days thinking about the value, the use case. That's an iterative process especially if you have never done it before
- d--b 6y agoThanks for your feedback. I’ve changed the message. There are a few ways to market the idea. Trying to find the most effective one.
- polote 6y agoI'm not sure you understood what I was trying to say. You should not rush to make a change to your website, this is something you need to think thoroughly. You can contact me by mail if you want (We surprisingly did the same school :))
- d--b 6y agoha nice! No I get what you say, I had changed the message just to take advantage of HN's front page feedback. I have thought about this for a while. My experience is that if I sit down with someone and talk to them for a while, they do get it (as a few people on this thread have shown). The issue I have is that it's not a simple "here's your problem, here's a solution" type of situation, it's a lot finer than that.
- dd36 6y agoThe key to customer interviews is not telling them what your product does. Otherwise people will be nice and fit their answers to your product.